10 Point Checklist to writing Amazing Blogs
10-Point Checklist for
Writing Amazing Blog Posts
Taking a few minutes to plan your posts and organize your thinking
will ultimately make you a better and more e ective writer.
Use this checklist every time you write a post.
1. Know Who You’re Writing For
Write down the following key pieces of info for
your intended audience: How much do they
already know about the topic? What is the goal
of your post? To educate, inspire, or motivate?
Or something else? What’s the #1 problem your
audience is facing that your post can solve?
2. Do Some Keyword Research
Using Google Keyword Planner or another
keyword tool, choose a keyword phrase for your
post that has at least 1k-10k monthly searches.
3. Research Your Topic
Google your topic incognito and open every link
that comes up in the fi rst two pages of results. Read
through every link and save any URLs you think
are useful. Make note of any interesting information
as you go, including, facts, stats, or ideas you might
want to research further for your post.
4. Create a Basic Outline for Your Post
Your outline should include your theme,
one main topic, and some subtopics that will help
your readers understand your main topic.
5. Come Up With a Working Title
Giving your post a simple, working title will help
put you in the zone for writing.
6. Hook Your Reader in the First Two Lines
Introductions don’t need to be overly complicated
or clever. Here’s a method to try if you get stuck:
Paragraph 1: What is the most interesting thing that
people would want to know about your topic?
Paragraph 2: A sentence or two further explaining
what you just said and putting it into context.
Paragraph 3: Clearly set out what the reader can
expect to read in the rest of the post.
7. Write Your Post
Put together a skeleton structure—basically, bullet
points for each section of your post, including your
introduction and conclusion.
Next, fl esh out each section with more bullet points
for the main points you want to address.
Lastly, fi ll in the gaps. Work through each section,
fl eshing out your bullet points with proper sentences.
8. Add Images and Links
Add images and quotes to your posts to break up
the text. If you use any stats, numbers, or research
in your post, always include a link.
Need high quality images? You can fi nd good
ones at Unsplash.com and Pexels.com (both free),
and Dreamstime.com and Stock.adobe.com (both
9. Optimize for SEO
Search your post for your keyword phrase to check
how many times you used it. If you haven’t reached
1-2% density, go back through your post and add
10. Rewrite Your Title
Choose a type of headline for your post and then
write down fi ve possible titles. Choose the one you
feel will resonate with your target audience the most.
Text © Words By Birds / Illustrations © Sènga la Rouge